Tchai now offers a worldwide Instore service
Tchai International has recently concluded a strategic alliance with Gorrie Marketing from Toronto, Canada. Gorrie Marketing is a company that offers the same service as Tchai does in Europe but then in North America. A network of compatible point-of-sale companies have been set up in close partnership through which worldwide services can be offered in the area of design, engineering, production and logistics. Very recently, an agreement was concluded with a well-known brand manufacturer that is active in 141 countries to make use of these services. Tchai will provide a more complete explanation about the advantages of this unique network in future newsletters. Efficiency, cost monitoring and consistency are the magic words.

Digital Media - Tchai / Tripany / IBM partnership
When you are looking for digital media solutions or narrowcasting as a brand manufacturer or as a retailer, you will fairly soon arrive at a technical service provider who specialises in IT, developing software and displays. On the surface, there is nothing wrong with this. You are, however, forgetting that it is not just about a display and content. After all, you wish to achieve something when it comes to consumers: you want to reach your target group.

You wish to increase the name awareness of your company amongst consumers, increase your turnover or ensure that your product group stands out. Basically, you want your target group to choose your product when visiting shops and stores and not the products from your competitors! You really need the knowledge and experience of an instore communication specialist such as Tchai International to achieve this. Tchai is fully aware of what is taking place on the market, has retail experience and has in-house knowledge about consumer behaviour, category management and design.

Many brand manufacturers and retailers are aware of Tchai from Instore Communication Projects but are not aware that we are highly specialised in digital instore media and have successfully executed many projects.

Tchai has concluded a joint venture with Tripany and IBM to ensure brand manufacturers and retailers become fully aware of what we have to offer. Tripany is a technological high-quality software and media company and has all the know-how required in the area of CMS systems, databases, developing software and the latest technologies. IBM is the largest information technology company in the world. IBM offers the best IT solutions and delivers the best workable (touch) displays where digital instore media solutions are concerned.

A fantastic combination that ensures we attain knowledge completeness. We can, thus, link IT knowledge with Instore Marketing knowledge. We offer our customers the option to benefit from this knowledge threefold. You will get a digital media solution on the shop floor with regard to which the content has been carefully considered, where the best IT solutions and displays have been used for the content and where careful thought has gone into determining what you want to achieve.  This digital media solution will also be integrated in a presentation unit (display, shelf presentation, shop-in-shop, etc.) that will be totally inline with your house style. A total solution!

Would you like to receive more information about the Tchai, Tripany and/or IBM projects, please visit our weblog www.digitalpos.nl or contact us now without obligation.