From idea to effective design
On the basis of the challenge Tchai firsts formulates a draft objective, starting points and framework conditions. This includes such points as routing, dividing of the assortment, the placement of individual presentations in the shop, the type of presentations, basic functionality and choices of both colours and materials. Functionality is considered when it comes to the consumer’s buying behaviour and use by the retailer. The newest types of materials are applied on the basis of current trends depending on brand and sector.