09/02/2010 -

At the annual POP Awards election, this time in Rotterdam, Tchai won the impressive ‘Silver Peacock’ in the General Category with the Samsung Giant Telephone. Besides the retail channels as sub categories, the type of instore solution is also divided into sub categories.The top award is the General Category ‘Best Instore material of 2009’ is found in which Tchai in co-operation with Samsung and Cheil won the Silver Peacock. After winning  Gold Peacock Awards in 2007 and 2008 Tchai is extremely proud that the market has confirmed the quality of its instore solutions with another mayor prize ; the Silver Peacock The best instore solutions of the last year are chosen by a specialist jury who have multiple criteria. This can result in a nomination, an achievement in itself as a nomination requires a minimum score of 7 on a scale of 10. From the nominations the awards are chosen.